Case Study: Direct Mail
Case Study: In the age of AI it’s becoming more and more difficult to earn trust through traditional digital marketing channels such as social media. Add to that challenge, the fatigue of email marketing from campaigns and flows and it’s easy to see why audiences don’t engage the way they used to. This is where print makes a big come-back! I directed and designed direct mail campaigns with Postpilot this year and the wins were big.
Accomplishments
Achieved over a 30X ROAS for 2025 “Cardalog” campaigns.
Achieved an average of a 21X ROAS for the year.
Deliverables
Postcards and Cardalogs
Role
Creative direction, design, content development.
Case Study: Nursery Catalog
Case Study: This seed garlic catalog was meticulously designed to capture the essence of fall, with rich earthy tones and cozy imagery that resonate with the seasonal spirit. I incorporated elements like crisp leaves and warm tones to enhance the visual appeal, creating an inviting atmosphere for garden enthusiasts. By combining aesthetic design with practical gardening tips, the catalog serves as a perfect marketing tool to engage customers and encourage them to explore their gardening potential during this vibrant time of year. Additionally, the design hints at collector catalogs of the past further connecting with an audience that values nostalgia and simpler times.
Accomplishments
Utilized Canva to empower small business teams to continue production.
Deliverables
Design and coordinate printing and mailing.
Role
Creative direction, design, content development,
Case Study: Student Recruitment Marketing
As a Senior Designer for the University of Utah Enrollment Management Marketing and Communications, I quality assured several publications by collaborating with an agency on design and fulfilling press checks with vendors. My contributions to the creative direction were to maintain a tone of academic excellence while using accenting line illustrations to add energy. The results confirmed, via social media testimonials and admissions counselor calls, that the materials reflected the school as a prestigious institution with a lively campus and unmatched outdoor opportunities that a prospective student would choose for their future.
Accomplishments
Gained skills in quality assurance and achieved desired audience perception.
Deliverables
Acceptance packet and gift box, Scholarship announcements, recruitment booklets and promo materials.
Role
Creative direction, illustration, design
Dates
Fall 2020 & Spring 2021
Lola Reyes-Grant 