Designing ads and scalable content is a routine aspect of my daily work. I prioritize staying informed about social media changes that influence design, ensuring that my approach remains current. I typically use personalized templates and adjust safe zones as needed to avoid any overlap with Meta’s user interface. Collaborating with social media managers has prompted me to adapt my design strategy, focusing on creating pieces that can be cropped for both vertical and square formats within social scheduling tools to optimize the reach and effectiveness of those assets.