Creative Strategy that moves people and makes an impact.
I help purpose-driven brands and orgs grow with clarity, creativity, and results.
Marketing is more than a message, it’s a creative strategy that connects people.
I partner with organizations across commercial and non-profit industries to develop projects like websites and campaigns that make a difference for the people they serve. The results are growth.
Explore what we can create together →
Portfolio Highlights
Print Marketing
Launched targeted, values-based, postcard campaigns with up to 29x ROAS. Blending seasonal timing, real customer stories, and compelling offers to boost sales and customer loyalty.
BFCM Campaigns
Revitalized off-season sales with a loyalty-first strategy that featured clear, compelling offers that drove a 15% YOY increase in revenue and templated a framework for future major campaigns.
Community Development
Reframed community campaigns to double donations in-store and online, using simplified messaging, impactful visuals, and team training that connected shoppers to purpose.
Branding & UX
Designed branding and overhauled the website of a community arts organization. Activated engagement with interactive artwork while showcasing org impact and creating a user journey that encourages involvement.
Customization Tools
Developed customization tools by converting static guides to interactives. Compost Tea Recipe Customizer and Garlic Selector Tool drove improvements in conversion and higher customer engagement.
Website Design
Transitioned an outdated website to a new experience. Not simply a platform change, but a thoughtful user journey with new membership shopping and educational content. As a beginner beekeeper, this project taught me a lot!
Strategy meets creativity, meaningful experiences follow.
I’m an experienced Senior Designer and Marketing Manager with a passion for creative strategy. Building meaningful connections between consumers and brands is at the heart of what I do. With experience across E-commerce, education, and financial institutions, I bring a thoughtful blend of data-driven insight and artistic sensibility to every project. The case studies and portfolio work I share span achievements in website design, advertising, consumer education, social media/community engagement, marketing automations, and more.
Learn more and view my work
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Case Study: Welcome Email Automation Design for Higher Engagement and Revenue
Case Study Project Overview My work on email optimization at GrowOrganic.com focused on redefining how new customers experience the brand…
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I’m rooted in the arts—I hold an MFA, and my work is part of the State of Utah’s permanent collection. Explore my creative projects, from fine art to wallpaper and home goods, all inspired by nature and storytelling.
