University admissions is a celebration and acceptance is now a full unboxing, social media moment. #NewToTheU is a campaign that augments brand visibility during the trending moment students announce their big decision.

This project, for an internal professional development department at Finance of America, was an extensive study of visuals for a new program. The original logo for previous similar programs were circular with compass clip art and the striped triangle element from their parent brand logo. The goal was to redesign and elevate the original and new logos but the project further evolved into a refined version of the mountain with a modern gradient for the new Mentor Rise program.