Case Study: Social Media Ads
At Grow Organic, social media ads target a gardening audience with seasonal promotions that drive traffic and sales. Promotional graphics are scaled from social media to web banners, pop-ups, email, and more. I developed promo templates in Canva for the marketing coordinator and cross-functional teams to work together to achieve a seamless consumer experience.
Accomplishments
Scalable promotional graphics
Deliverables
Templates and optimized designs
Role
Designer, manager
Dates
2025
Case Study: Animated Digital Ads
To accompany Finance of America’s spotlight on HousingWire Daily podcast, I created ads that sought to tell the full cycle story of lending in small parameters. The biggest challenge was fitting a concise morphing animation in a file size no bigger that a 250 kb. After consulting peers and using a tools from After Effects, Photoshop and some online gif compression, I successfully completed the design with few modifications to my concept. I then utilized this case study to teach peer designers on the team how to morph icons and keep the file size small with as little impact to the design as possible.
Accomplishments
Met challenging design limits and shared the skills earned with peers in a tutorial.
Deliverables
Animated gif ads in 3 different sizes
Role
Designer & Animator
Dates
Fall 2022
Case Study: AAG Rebranded Social Media
In this collaboration I strived for a modern glow-up on AAG’s traditional social media style. As a newly acquired company of Finance of America, I chose to design the ads using their brand’s style guide but integrated FOA’s contemporary appearance. I then handed off assets to a peer for animation and directed them on motion graphics.
Accomplishments
Refreshed social media assets
Deliverables
A suite of Social media assets
Role
Designer and motion director
Dates
Summer 2023